Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Atmel's AVR microcontrollers are the chips that power Arduino, and are the go-to chip for many hobbyist and hardware hacking projects. In this book you'll set aside the layers of abstraction provided by the Arduino environment and learn how to program AVR microcontrollers directly.

This thought-provoking work presents Confucianism as a living ethical tradition with contemporary relevance. While acknowledged as one of the world's most influential philosophies, Confucianism's significance is too often consigned to a historical or solely East Asian context. Discussing both the strengths and weaknesses of Confucian ethics, the volume's contributors reflect on what this tradition offers that we cannot readily learn from other systems of ethics. Developing Confucian ethical i...

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

The Business Student's Guide to Sustainable Management has become a core textbook for business undergraduates. With a full introduction to sustainable management, the textbook covers all subject areas relevant to business students. This second edition features fully updated chapters on how to integrate the Sustainable Development Goals into accounting, marketing, HR and other subjects in management and business studies.

Furthermore, this second edition offers brand new chapters on how to teac...

EU legislation has worldwide and serious impacts for governments, businesses and consumers. In this systematic and practical handbook, expert Brussels professionals share their insights, tips and strategies for engaging successfully with the process by which these laws are made. The authors show how lobbying is a multi-stage end-to-end process and explain the opportunities, challenges and risks at each step.

The book is full of real-world insights, timelines for how legislation is adopted, c...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

Creativity is one of the vital 21st century skills. As the subject of a large academic and practitioner community since 1950, there are literally hundreds of books and thousands of techniques on creativity.

In this book, this body of knowledge is boiled down for modern scholars and facilitators to one framework called iCPS, integrated Creative Problem Solving. For the techniques, the book focuses on techniques for groups and details 40 essential ones. This is the main part of the book. The se...