Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective...

This book describes the risk management methodology as a specific process, a theory, or a procedure for determining your assets, vulnerabilities, and threats and how security professionals can protect them. Risk Management for Security Professionals is a practical handbook for security managers who need to learn risk management skills. It goes beyond the physical security realm to encompass all risks to which a company may be exposed.

Risk Management as presented in this book has several goal...

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

Gain a deeper understanding of the latest contemporary approaches in linear algebra.

Linear Algebra and Its Applications 6th edition provides a strong introduction to the principles and foundations needed to understand practical linear algebra.

The textbook's easy-to-follow layout covers the core concepts of linear algebra, gradually introducing more complex topics in order to build your confidence as you learn. The text solidifies your knowledge by returning to challenging concepts throughou...

For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.

The 13th Edition includes new real-world examples ...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career ...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

- S'immerger dans le français de la vie quotidienne et découvrir les réalités francophones dans des documents authentiques didactisés. - S'adapter à différentes situations de classe : grande liberté et souplesse d'utilisation. - Comprendre le fonctionnement de la langue grâce à un apprentissage guidé de la grammaire. - S'entrainer au DELF/DALF avec une préparation progressive - Optimiser la mémorisation du lexique grâce aux pages " vocabulaire " : exploitation créative et ludiq...

Nuevas y emocionantes intrigas de la detective más famosa del ELE, con los personajes de siempre, nuevas incorporaciones y su característico toque de humor

Reflejan la realidad social y culturas del siglo XXI

Destacan por su sensibilidad lingüística y por presentar con naturalidad la oralidad y la lengua cotidiana

Incluyen un glosario multilingüe al final del libro

Cuenta con MP3 descargaable, notas léxicas y culturales y actividades de comprensión.