Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The bo...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

For courses in biotechnology. Introduction to Biotechnology brings the latest information students need to understand the science and business of biotechnology. The popular text emphasizes the future of biotechnology and the biotechnology student’s role in that future with balanced coverage of basic cell and molecular biology, fundamental techniques, historical accounts, new advances, and hands-on applications.

The 4th Edition features content updates in every chapter that reflect the most ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

The core of psychology in a rich print/media resource at an extraordinary price!

Psychology: A Concise Introduction offers a rich survey of the field’s fundamental research and concepts at an unbeatable price! The text also includes a robust media and supplements package for instructors and students, including Achieve. No other text/media resource for the course offers such an attractive combination of authority and affordability.

Richard Griggs and Sherri Jackson have revised and updated t...

Entering Research provides practical guidance to support a wide diversity of students in successfully navigating their first research experience

For students whose experience with science has been primarily in the classroom, it can be difficult to identify and contact potential mentors, and to navigate the transition to a one-on-one, mentor-student relationship. This is especially true for those who are new to research, or who belong to groups that are underrepresented in research. The Enteri...

An easy-to-implement resource for any introductory earth science course.

Kortz and Smay bring their highly successful tutorial approach to this easy-to-implement resource for introductory earth science courses. The brief activities here get students actively involved in the practical application of earth science concepts, while helping them navigate common pitfalls and misconceptions. Activities are built around answering crucial questions and increase in conceptual difficulty as students pro...

A modern, scientific approach to teaching our changing planet.

Geology is everywhere in our daily lives, in the materials and resources extracted from the Earth, in the alarming rates of climate change and in the major catastrophes as a result of earth’s processes. Understanding our earth has never been more important and this text leads the way by fully integrating the study of climate science into the core introductory geology curriculum, offering a text that places our changing climate a...

This second edition takes the reader further into the heart of using drama for healing. Dr. Emunah offers an expanded understanding of her Integrative Five Phase model, a foundational approach that embraces the wide spectrum of possibilities within the playing field of drama therapy.

Grounded by compassionate clinical examples, including ones that reach over time into deep-seated issues, the book offers tools for action-oriented treatment, embodied therapeutic interventions, and creatively en...

Developers often struggle when first encountering the cloud. Learning about distributed systems, becoming familiar with technologies such as containers and functions, and knowing how to put everything together can be daunting. With this practical guide, you'll get up to speed on patterns for building cloud native applications and best practices for common tasks such as messaging, eventing, and DevOps.

Authors Boris Scholl, Trent Swanson, and Peter Jausovec describe the architectural building ...