The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

A rich trove of contemporary global Jewish cuisine, featuring hundreds of stories and recipes for home cooks everywhere The Jewish Cookbook is an inspiring celebration of the diversity and breadth of this venerable culinary tradition. A true fusion cuisine, Jewish food evolves constantly to reflect the changing geographies and ingredients of its cooks. Featuring more than 400 home-cooking recipes for everyday and holiday foods from the Middle East to the Americas, Europe, Asia, and Africa - a...

A stunning tribute to our eternal fascination with the human body - and the latest in the bestselling 'Explorer' Collection

Now in an updated second edition, this book continues to explore the links between psychology and crime, taking the reader through psychological explanations of crime and the use of psychology within the criminal justice system.

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Research-based and highly practical, this book provides guidance on how to develop creative and critical thinking through your classroom teaching.

This new edition brings together leading authorities from across the globe to provide a truly international perspective into educational leadership and management in school and post-school sectors.

Focusing on humanistic counselling as evidence-based psychological intervention, this book is an essential read for those taking counselling for depression training or a humanistic counselling and psychotherapy course, as well as for those already working within the NHS and wish to enhance their practice.

Now in it's fourth edition and thoroughly updated to ensure all content is mapped to the new 2018 NMC standards, this book is a practical and readable guide to undertaking a research project plan or a literature review for final year assessment.