Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

An introduction to women and gender in the classical world that draws on the most recent research in the field Women in Classical Antiquity focuses on the important objects, events and concepts that combine to form a clear understanding of ancient Greek and Roman women and gender. Drawing on the most recent findings and research on the topic, the book offers an overview of the historical events, values, and institutions that are critical for appreciating and comparing the life situations of w...

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...

Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory.

The authors present the material in an accessible s...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

Provides an authoritative and informed analysis of key issues in international migration, including its crucial significance far beyond the more traditional questions of immigrant settlement and incorporation in particular countries.

The sequel to the ground-breaking Learning Stories, this book further discusses the philosophy behind the notion of narrative assessment while being practical guide on how to write ‘good stories’ and engage with a range of audiences.

Written by experts from the UK Data Archive with over thirty years of experience in working with and teaching people to work with data, this book is the globally-reaching guide for any postgraduate student or researcher looking to build their data management skills. Â

Praise for the First Edition:". . .

the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." Tzvetan Semerdjiev, Zentralblatt MathComputational statistics and statistical computing are two areas within statistics that may be broadly describe...

Employing a problem-focused approach, this third edition presents a clear and comprehensive introduction to research methods, empowering the reader to understand and apply research methods in their daily lives.