'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ... Readers will be moved' Abigail Zuger, The New York Times'Groundbreaking ... The man who can teach you how not to be average' Anna Hart, Daily Telegraph'Fascinating, engaging, and practical.

The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of ...

"This book could be described as an encyclopedia of service design-Erl leaves nothing to chance. Indispensable." -Steve Birkel, Chief IT Technical Architect, Intel Corp. "An absolute pleasure to read...the best SOA book I've read.

A book I would recommend to all of my colleagues; it provides much insight to the topics often overlooked by most books in this genre...the visuals were fantastic." -Brandon Bohling, SOA Architecture and Strategy, Intel Corporation "This book is a milestone in SOA l...

MR is a powerful modality. At its most advanced, it can be used not just to image anatomy and pathology, but to investigate organ function, to probe in vivo chemistry, and even to visualise the brain thinking. However, clinicians, technologists and scientists struggle with the study of the subject.

The result is sometimes an obscurity of understanding, or a dilution of scientific truth, resulting in misconceptions. This is why MRI from Picture to Proton has achieved its reputation for practic...

This book provides a comprehensive foundation for the contemporary application of pharmacokinetics and pharmacodynamics. The second edition updates and strengthens existing chapters and adds new topics to address current needs including physiologically based pharmacokinetic modeling, pharmacogenomics and predicting drug-drug interactions.

Introduction to Organic Chemistry, 6th Global Edition provides an introduction to organic chemistry for students who require the fundamentals of organic chemistry as a requirement for their major. It is most suited for a one semester organic chemistry course. In an attempt to highlight the relevance of the material to students, the authors place a strong emphasis on showing the interrelationship between organic chemistry and other areas of science, particularly the biological and health scien...

Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing ModelsThe first part explains and practises every stage of essay writi...

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. The book focuses on enduring aspects of the accommodation management function (front office management, housekeeping, revenue management); the changing context of hotel accommodation provision (the move to ‘asset light’, the supply of accommodation, trends in hotel investment and asset manageme...

The global financial crisis has drawn attention to the importance of understanding historical ideas and learning lessons from the past. However, it can sometimes be difficult to trace the connections between old ideas and modern day issues. This textbook traces the evolution of economic ideas from the ancient to the modern world by examining the contributions of the most important scholars to some of the most important ideas in economics.

The History of Economic Ideas surveys topics that are ...

This revised fifth edition not only examines the new geographical patterns forming within and between cities, but also investigates the way geographers have sought to make sense of this urban transformation. It is structured into three sections: 'contexts', 'themes' and 'issues' that move students from a foundation in urban geography through its major themes to contemporary and pressing issues. The text critically synthesizes key literatures in the following areas:

- the urban world

- changin...

Often described as a public policy “bible,” Weimer and Vining remains the essential primer it ever was. Now in its sixth edition, Policy Analysis provides a strong conceptual foundation of the rationales for and the limitations to public policy. It offers practical advice about how to do policy analysis, but goes a bit deeper to demonstrate the application of advanced analytical techniques through the use of case studies.

Updates to this edition include:A chapter dedicated to distinguishi...