Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.

With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.

A practical and accessible text for trainee primary school teachers examining the 'new literacies' and exploring their place in primary schools.

By examining how young children develop and learn from conception through to the age of eight, this book explores ways to enhance professional practice in the early years. For further discussion and engagement with current issues and hot topics in Early Childhood subscribe to Sheila Nutkin's author blog.

A fully revised and updated edition of this widely adopted textbook. The First Edition was published in 2003 by Hodder.

An introduction to conducting educational research for trainee teachers or anyone undertaking classroom-based research.

This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.

An ideal study companion throughout a business and management degree, this text provides up-to-date coverage of hot topics such as effective reading, essay skills, how to use social media and how to secure employment after university.

This book on effective social work intervention will help students apply and integrate this knowledge in practice, to critically evaluate different methods and to choose the most the effective in any particular set of circumstances.