The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

'A very valuable resource for busy leaders to dip in and out of as time allows.' - Dr Mark Pegg, Chief Executive, Leadership Foundation for Higher Education 'Clear and concise with great anecdotes and oozing with experience.' -Dr K. D. Akabusi, MBE, MA, FPSA, Executive Director, The Akabusi Company Coaching, motivating, team building and influencing are all essential tools for getting the most out of the people around you. Commonly described as 'soft skills', there's nothing soft about the im...

From research into high performers and from his own experience, Patrick Mayfield concludes that many of us leading change have prioritised and focused on the wrong things. Great change leaders understand this. Could their focus and different behaviours be the reason for their achievements? Patrick believes the evidence has been 'hiding in plain sight'. Practical People Engagement provides a better approach as well as a rich source of practices and techniques that help the reader get better re...

This text is rigorous, fairly traditional and is appropriate for engineering and science calculus tracks. Hallmarks are accuracy, strong engineering and science applications, deep problem sets (in quantity, depth, and range), and spectacular visuals.

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership, power, decision making, controversy and creativity, and conflict management. More applied chapters...

For courses in Introductory Animal Science or Introductory Livestock Management. Scientific Farm Animal Production: An Introduction to Animal Science, Tenth Edition, offers students a comprehensive, science-based approach to managing livestock for food, fiber, and recreation. This best-selling text examines the biological principles, scientific relationships, and management practices of livestock production, providing students the context and foundation upon which they can determine their aca...

For an undergraduate introductory level course in humanities. An introduction to the world's major civilizations. This Fourth Edition is an introduction to the world's major civilizations-to their artistic achievements, their history, and their cultures.

Through an integrated approach to the humanities, Arts and Culture offers an opportunity to view works of art, read literature, and listen to music in historical and cultural contexts. In studying the humanities, we focus our attention on wor...

Fraleigh and Beauregard's text is known for its clear presentation and writing style, mathematical appropriateness, and overall student usability. Its inclusion of calculus-related examples, true/false problems, section summaries, integrated applications, and coverage of Cn make it a superb text for the sophomore or junior-level linear algebra course. This Third Edition retains the features that have made it successful over the years, while addressing recent developments of how linear algebra...

Comprehensive in coverage this textbook, written by academics from leading institutions, discusses current developments and debates in modern health economics from an international perspective. Economic models are presented in detail, complemented by real-life explanations and analysis, and discussions of the influence of such theories on policymaking. Offering sound pedagogy and economic rigor, Health Economics focuses on building intuition alongside appropriate mathematical formality, trans...

Responding to the growing popularity of Mindfulness, this is the first cross-modality textbook on using mindfulness approaches in counselling & psychotherapy.