A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

The coauthor of Classroom Instruction That Works explains how to use feedback the way computer apps do-for setting goals, tracking progress, and regulating students' learning.

A much needed book that weaves together the varying strands of the growing term 'The Creative Industries'. International in coverage, the book traces the historical and contemporary ideas that make the term more relevant today that its ever been.

Looking at a range of topics such as system leadership, professional learning communities and leading different cultures, and bringing together a host of internationally recognised academics in the field, this book is essential reading for all educational leaders.

Enabling both students and researchers to fully explore the range of research approaches available, this guide demystifies the process of setting up a research study and is ideal as a starter book in research design.

Written by a top author, this highly accessible and popular book explains the key ideas and issues in early childhood clearly and concisely, keeping students up-to-date with the latest developments in the field.

Shows the reader how to create exciting outdoor experiences for children, and incorporate the wilder and riskier elements of outdoor play into their planning, while adhering to health and safety requirements.

An invaluable companion for students studying or about to study criminology. Maintaining its clear style and comprehensive coverage of core skills, the book includes a much needed new chapter on plagiarism, and has been updated with additional information on e-resources and the varying educational levels within a degree.

Für die praktische Unterrichtsarbeit mit Film im Allgemeinen und Literaturverfilmungen im Besonderen haben sich die theoretischen Grundlagen des Bandes Filmanalyse im Unterricht - Zur Theorie und Praxis von Literaturverfilmungen, Best.-Nr. 022264 in den letzten Jahren als äußerst nützlich erwiesen.

Die Filmanalyse im Unterricht II knüpft daran an, kann jedoch auch ohne vorherige Lektüre des Grundlagenbandes verwendet werden. Hilfreich ist hierfür das aus dem ersten Band übernommene Gl...

Wanneer je aan een organisatie vraagt: ‘wil je klantgericht zijn?’ dan is het antwoord steevast “JA”. Het antwoord op de vraag hoe de organisatie dat bereiken kan, is blijkt een stuk moeilijker te zijn. Veel bedrijven willen klantgericht zijn. Echter circa 40% van de organisaties doet geen onderzoek naar wat hun klant eigenlijk wil. Blijkbaar is er nog veel ruimte tot verbetering. Denken in termen van klanten is eigenlijk in het geheel niet nieuw. Waarom lijkt klantgerichtheid dan nu ...