A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

This book's foremost emphasis is on practical applications, helping students to recognize the importance and utility of research in their professional lives, and to master research methods that are immediately applicable in their professional settings.

In this handbook, editors Philip Reichel and Jay Albanese bring together renowned scholars from around the world to offer various perspectives providing global coverage of the increasingly transnational nature of crime and the attempts to provide co-operative cross-national responses.

Ideal for Common Core initiatives, this much-needed book offers a step-by-step approach for teaching academic language, including case studies, classroom strategies, study questions, and more.

Taking the topics of a quantitative methodology course and illustrating them through Monte Carlo simulation, this book illustrates abstract principles, such as bias, efficiency, and measures of uncertainty in an intuitive, visual way.

This comprehensive textbook presents a thorough understanding of abnormal psychology with a focus on the integration of psychology, biology and health and is supported by interactive learning features for undergraduate students.

Written by two experienced teachers in youth studues, this is an accessible and straight-to-the-point inter-disciplinary resource for students engaging with youth studies and youth theory throughout the social sciences.

Embarking on a first practice placement can be an anxious experience for social work students. This textbook takes them step-by-step through the process, holding their hand through preparation for practice modules and during the course of the placement itself. Focusing on practicalities, knowledge, values and skills, the authors guide students through the challenges they may face.

An authoritative survey of contemporary transportation systems in view of economic, social, technical and environmental challenges.