This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

Systems Analysis and Design: An Object-Oriented Approach with UML, Sixth Edition helps students develop the core skills required to plan, design, analyze, and implement information systems. Offering a practical hands-on approach to the subject, this textbook is designed to keep students focused on doing SAD, rather than simply reading about it. Each chapter describes a specific part of the SAD process, providing clear instructions, a detailed example, and practice exercises.

Students are guid...

Transform students into informed consumers of the quantitative information they encounter every day.

Quantitative Literacy: Thinking Between the Lines fully prepares students to be informed consumers of quantitative information with coverage that neatly balances discussions of ideas with computational practice. Through a wide range of examples and applications, the authors show students that they use math in their everyday lives more than they realize, and that learning math takes place in re...

Real stories about real people and real science.

From the groundbreaking partnership of Macmillan Learning and Scientific American comes this one-of-a-kind introduction to the science of biology and its impact on the way we live.

Biology for a Changing World explores the core ideas of biology through chapters written and illustrated in the style of a Scientific American article. Chapters don’t just feature compelling stories of real people—each chapter is a newsworthy story that serves as...

First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.

This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

A practical guide containing 50 different quality improvement and quality assurance approaches to help improve practice.

A book to inspire and support teachers to explore and teach amazing words.