Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

"The European Parliament elections in May 2019 did not bring about the rise of populism in Europe that had been feared by many. Instead, while populism was contained, a broad pro-European majority emerged that today carries the new European Commission with its ambitious green, digital and geopolitical agenda. However, Euroscepticism remains a significant force to be reckoned with in national and EU-policy making. The present book offers a better understanding of the different types of Eurosc...

This book gives an introduction to the programming language Structured Text (ST) which is used in Programmable Logic Controllers (PLC).

The book can be used for all types of PLC brands including Siemens Structured Control Language (SCL) and Programmable Automation Controllers (PAC).

This 3rd edition has been updated and expanded with many of the suggestions and questions that readers and students have come up with, including the desire for many more illustrations and program examples.

CONTENTS:

- Background, benefits and challenges of ST programmi...

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

'Creative Block' is a book set out to ruffle feathers, get out of ruts and start those juices flowing. Focussing on creative process and theory, it is filled with over 100 tasks to get your head into a conceptual and creative space, encouraging experimentation and playfulness in art.

Ideal for artists, industry creatives and individuals who simply want to delve deeper into their own creativity. This book helps to improve your process and technique when approaching art, in all its forms. Intr...

The Book of Nâm is a book of deep wisdom. Its language is clear and accessible. The author of the book, Yoginâm, uses a terminology that is easily recognisable for readers of today.

Though the subject matter is perennial, the language in which it is written brings it alive for the needs of present day readers. This approach raises the subject matter level above the various different schools and traditions and makes it truly universal. It stresses the transcendence in which all members of hu...