The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...

A new edition of this popular student guide to content analysis. Widely adopted on research methods courses across the social sciences.

Fully updated to reflect recent developments in CBT theory and featuring over 40 video role plays, illustrating scenarios in practice from physical techniques to wider applications of CBT, including for eating disorders, substance abuse and self-harm.

A guide for internal and external quality assurers in the FE and skills sector by best-selling author Ann Gravells.

The instant #1 NEW YORK TIMES Bestseller

"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious." -PopSugar

From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you've dreamed of.

Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert's books for years. Now this beloved author digs de...

Ten zuidwesten van Hoek van Holland, waar niet lang geleden nog meeuwen foerageerden boven het water van de Noordzee, ligt nu nieuw land, met spoor- en waterwegen en twee hypermoderne containerterminals. Dit nieuwe land is Maasvlakte 2, een project waar meer dan vijftien jaar van besluitvorming aan voorafging. Maasvlakte 2 is een voortzetting van eerdere havenuitbreidingen die Rotterdam na de Tweede Wereldoorlog tot de grootste haven ter wereld maakten. Lobby for Land beschrijft hoe het polit...

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...

Amir Valle (Cuba, 1967) offers a unique analysis of the suppression of freedom of expression in Cuba by Fidel Castro's 'revolutionary' government. From the triumph of the Cuban Revolution in 1959 to the 'Raulist Era' of today, he offers a chilling survey of the most significant cases of cultural repression and censorship perpetrated by the longest Communist dictatorship in the world. From their beginnings in literature and journalism, the author has witnessed first hand the oppressive and pa...

Since the late nineties of the last century, the business started to use the term “Business Model” and authors began to analyze the phenomenon and created Business Model concepts. Anyhow, regardless of the fact that this buzzword emerges everywhere, still dissension exists concerning the definition. Multiple Business Model concepts exists, but are not actively used in daily business life and the bridge to controlling is never made.

In this book, I want to answer three questions: What is i...