Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

Defines and models the concept of a cultural archives focusing on how diverse communities express and record their heritage and collective memory and why and how these often-intangible expressions are archival records. Analysis of oral traditions, memory texts and performance arts demonstrate their relevance as records of their communities.

Critical Sociolinguistic Research Methods is a guide to conducting concrete ethnographic and discourse analytic research projects, written by top scholars for students and researchers in social science fields.

A thoroughly updated edition of a beloved classic that has guided generations of researchers in conducting effective and meaningful research. With more than a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level--from high-school students and first-year undergraduates to advanced graduate students to researchers in business and government. Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, ...

Revised and updated throughout, the new edition of Discourse Analysis provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

How to Read a Book, originally published in 1940, has become a rare phenomenon, a living classic.

Translating for Museums, Galleries and Heritage Sites focuses on the translation of interpretive and information texts, particularly in the museum context.