The books aims to help educators understand the value and power of meaningful informal conversations about teaching and to provide all educators with the "mental maps" and practical tools to enable them to conduct meaningful, although frequently informal, professional conversations about practice.

Offering a fresh perspective on teacher evaluation, this book guides administrators on how to transform their process to improve teacher practice and, ultimately, student achievement.

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.