The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Students and researchers across the social sciences

Qualitative Data Collection Tools by Felice D. Billups is a new and unique supplementary text that will guide students and new researchers to design, develop, pilot, and employ qualitative tools in order to collect qualitative data.

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.

Offering students the opportunity to determine and understand statistical analysis by first choosing the answers to basic design questions, readers will find that this hands-on book simplifies a complex research design into a few basic components.

A step-by-step guide to writing empirically focused research papers, this new introduction covers areas from formulating a hypothesis and doing pre-research, to managing both qualitative and quantitative data, through to preparing work for publication.

Outlining the principles of research design, this second edition will help the reader think through the questions they need to ask before embarking on their research.