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Resultaten (1917)

74,95
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Marketing Management / 16th edition

2021 || Paperback || Philip Kotler e.a. || Pearson

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

31,60
Leverbaar vanaf 31 oktober
met 5% korting 30,02
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FT Guide to Business Start Up 2021-2023

2025 || Paperback || Sara Williams || Pearson Education Limited

Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of

The Financial Times Guide to Business Start Up

on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the Budget.


- Everything you need to know to start up and run your business


- Comply with the most up-to-date financial, tax and legal requirements


- ...

56,67
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Marketing: An Introduction / 15th Global Edition (e-book)

2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

92,25
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International Financial Reporting / 8th Edition

2025 || Paperback || Alan Melville || Pearson

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...

14,95
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The Rules of People:

A personal code for getting the best from everyone

2022 || Paperback || Richard Templar || Pearson

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

55,70
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Essentials of Operations Management / 3rd Edition

2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook

Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...

85,95
Levertijd: 8 werkdagen
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Macroeconomics / 7th edition

2024 || Paperback || Paul Krugman e.a. || Macmillan

Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.

The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.

69,95
Levertijd: 5 werkdagen
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Services Marketing:

Integrating Customer Focus Across the Firm ISE

2023 || Paperback || Valarie Zeithaml e.a. || McGraw-Hill

Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketin...

73,95
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Understanding Business: 2024 Release ISE

2024 || Paperback || William Nickels e.a. || McGraw-Hill

Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors’ assess...

99,95
Levertijd: 7 werkdagen
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Optimization in Operations Research: Pearson New International Edition

2013 || Paperback || Ronald Rardin || Pearson

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.