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Resultaten (1918)
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Controversies in Contemporary Advertising
2013 || Paperback || Kim B. Sheehan || SAGE
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
Lean for Sales
Bringing the Science of Lean to the Art of Selling
2016 || Hardcover || Sean Gillespie e.a. || Taylor & Francis
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...
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Sprint
How to Solve Big Problems and Test New Ideas in Just Five Days
2025 || Hardcover || Jake Knapp e.a. || Simon & Schuster Nederland B.V.
NEW YORK TIMES BESTSELLER
From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
International Financial Reporting and Analysis / 9th Edition
2023 || Paperback || Martin Hoogendoorn e.a. || Cengage Learning
For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.
This title is available with MindTap, a flexib...
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International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
HBR's 10 Must Reads on Managing Yourself
with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen
2011 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).
We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...
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Cold Calling Techniques (That Really Work!)
2025 || Paperback || Stephan Schiffman || Simon & Schuster Nederland B.V.
Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
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Leadership
A Diverse, Inclusive and Critical Approach
2023 || Paperback || Naveena Prakasam || SAGE
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.