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Resultaten (1588)
morgen verzonden
Strategic International Marketing / Druk 2
Strategy Development and Implementation
2025 || Paperback || Carl Arthur Solberg e.a. || Taylor & Francis Group Limited
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
morgen verzonden
Becoming a Certified Six Sigma Master Black Belt
The Premier Study Guide
2025 || Paperback || Hemant Urdhwareshe e.a. || Taylor & Francis Group Limited
This book was written by three expert Master Black Belts certified by the American Society for Quality (ASQ). Moreover, they are from different parts of the world and industry, which brings great diversity to the contents of the book.
Warhead
How the Brain Shapes War and War Shapes the Brain
2025 || Paperback || Nicholas Wright || Pan Macmillan
An essential book for understanding our divided world from a renowned brain surgeon and strategic advisor to the UK and US governments.
Click Here
The Art and Science of Digital Marketing and Advertising
2025 || Paperback || Alex Schultz || Headline Publishing Group
Management Fundamentals - International Student Edition
Concepts, Applications, and Skill Development
2021 || Paperback || Robert N. Lussier || SAGE
Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.
morgen verzonden
Public Relations Writing
Essential Tools for Effective Storytelling
2024 || Paperback || Valerie Fields || SAGE
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Business and Professional Communication
A Human-Centered Approach
2025 || Paperback || Curtis Newbold e.a. || SAGE
Storytelling with Data
A Data Visualization Guide for Business Professionals
2015 || Paperback || Cole Nussbaumer Knaflic || Wiley
Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples-ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, esp...
The Economics of Health and Health Care / 8th edition
International Student Edition
2017 || Paperback || Sherman Folland e.a. || Taylor & Francis
Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...
Flying Off Course
Airline Economics and Marketing
2023 || Paperback || Rigas Doganis || Taylor & Francis
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
