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Resultaten (1588)
Marketing: An Introduction / 15th Global Edition
2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...
Auditing and Assurance Services / 18th edition
2023 || Paperback || Alvin Arens e.a. || Pearson
Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom's Financial Reporting Council highlighting a lack of s...
maandag verzonden
Operations Strategy / 7th edition
2025 || Paperback || Nigel Slack e.a. || Pearson
Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.
The Strategy Book:
How To Think And Act Strategically To Deliver Outstanding Results
2024 || Paperback || Max Mckeown || Pearson
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.
From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...
Digital Business and E-commerce / 8th edition
2024 || Paperback || Dave Chaffey e.a. || Pearson
Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.
vandaag verzonden
Principles of Macroeconomics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Macroeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...
maandag verzonden
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
2024 || Paperback || John Westwood || Kogan Page
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
maandag verzonden
The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.
maandag verzonden
Confident Cyber Security
The Essential Insights and How to Protect from Threats
2024 || Paperback || Dr Jessica Barker || Van Ditmar Boeken B.V.
Uncover the basic principles of cyber security and futureproof your career with this easy-to-understand, jargon-busting beginner's guide to the practical skills you need.
maandag verzonden
The Focus Fix
Finding Clarity, Creativity and Resilience in an Overwhelming World
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.
