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Resultaten (1589)
maandag verzonden
Coaching Agile Teams
A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
2025 || Paperback || Lyssa Adkins || Pearson Benelux B.V.
Everything You Need to Know and Do to Coach Your Agile Project Team to Success! As an agile coach, you can help project teams become outstanding at agile development, creating products that make them proud and helping organizations reap the powerful benefits of teams that deliver both innovation and excellence. More and more frequently, ScrumMasters and project managers are being asked to coach agile teams. However, the role of coach is a challenging one that often doesn't exist in tradition...
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren Keegan || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
Who Moved My Cheese
An Amazing Way to Deal With Change in Your Work and in Your Life
1999 || Paperback || Dr Spencer Johnson || Ebury Publishing
Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson,...
We are Our Brains
From the Womb to Alzheimer's
2024 || Paperback || Dick Swaab || Penguin
Taking us through every stage in our lives, from the womb to falling in love to old age, Dick Swaab shows that we don't just have brains: we are our brains.
maandag verzonden
The Mathematics of the Gods and the Algorithms of Men
A Cultural History
2024 || Paperback || Paolo Zellini || Van Ditmar Boeken B.V.
The Fourth Industrial Revolution
2016 || Paperback || Klaus Schwab || Penguin
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our livesWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts t...
MoneyGPT
how ChatGPT is Attacking Markets and What You Can Do to Protect Your Wealth
2024 || Paperback || James Rickards || Penguin Business
Financial expert, investment advisor and New York Times bestselling author James Rickards shows how generative AI is reshaping the world of finance, explaining what smart investors can do to protect their assets.
AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we...
Difficult Conversations
How to Discuss What Matters Most
2011 || Paperback || Bruce Patton e.a. || Penguin
The 10th anniversary edition of the classic guide to handling life's toughest conversationsWhat is a difficult conversation?Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend, apologizing. We all have conversations that we dread and find unpleasant. But can we develop the skills to make such situations less stressful and more productive?Based on fifteen years of research and consultations with thousands of people, Difficult Conversations pinpoints what works.
It t...
