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Resultaten (1518)
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
morgen verzonden
Marketing Research
A Managerial Approach
2023 || Paperback || Al Marshall || SAGE
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
English for International Tourism New Edition Upper Intermediate Coursebook (with DVD-ROM)
2013 || Paperback || Peter Strutt e.a. || Pearson
The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.
English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.
morgen verzonden
International Project Management
2009 || Paperback || Kathrin Koster || SAGE
With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality such as this one is essential.
The Practice of Statistics for Business and Economics / 5th edition
2020 || Paperback || David Moore e.a. || Macmillan
Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...
Principles of Microeconomics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...
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HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Managing people is fraught with challenges even if you're a seasoned manager. This book inspires you to tailor your management styles to fit your people; motivate with more responsibility, not more money; support first-time managers; build trust by soliciting input; teach smart people how to learn from failure; and build high-performing teams.
morgen verzonden
The Emperor of All Maladies
A Biography of Cancer
2024 || Paperback || Siddhartha Mukherjee || Scribner
Now in paperback, Siddhartha Mukherjee's instant New York Times-bestselling The Emperor of All Maladies, a 'magisterial' history of cancer--one of the New York Times Book Review's 10 Best Books of 2010. 'An extraordinary achievement." -The New Yorker "It's time to welcome a new star in the constellation of great writer-doctors. ' --Washington Post.
morgen verzonden
Fish!
A remarkable way to boost morale and improve results
2024 || Paperback || Stephen C. Lundin e.a. || Hodder & Stoughton
A revised and re-energized edition of the internationally bestselling parable that will help you love the work you do - even if you can't always do work that you love. With foreword by Ken Blanchard.
morgen verzonden
The Collective Edge
Unlocking the Secret Power of Groups
2025 || Paperback || Colin M. Fisher || Simon & Schuster
A deep-dive into the surprising science of group dynamics that will forever change how you live and work
