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Resultaten (1521)
morgen verzonden
Marketing Theory
A Student Text
2016 || Paperback || Sage Publications US public.
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
morgen verzonden
The Consumer Society
Myths and Structures
2016 || Paperback || Jean Baudrillard || SAGE
Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.
morgen verzonden
Essentials of Business Research
A Guide to Doing Your Research Project
2014 || Paperback || Jonathan Wilson || SAGE
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
morgen verzonden
Organisational Misbehaviour
2022 || Paperback || Stephen Ackroyd e.a. || SAGE
From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.
morgen verzonden
Employee Engagement in Corporate Social Responsibility
2021 || Paperback || Debbie Haski-Leventhal e.a. || SAGE
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.
morgen verzonden
Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia
2017 || Paperback || Al Tompkins || SAGE
With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.
Fundamentals of Corporate Finance / 4th edition
2021 || Paperback || David Hillier || McGraw-Hill
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...
morgen verzonden
Code Dependent
Living in the Shadow of AI
2025 || Paperback || Madhumita Murgia || Pan Macmillan
A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the impact of algorithms on our own behaviour, as consumers and citizens.
vandaag verzonden
The 7 Habits Of Highly Effective People
30th Anniversary Edition
2020 || Paperback || Stephen R. Covey e.a. || Simon & Schuster
New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.
So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...
