What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

Packed with real-world examples, pithy arguments and expert insights, The AI Con arms you to spot AI hype in all its guises, expose the exploitation and power-grabs it aims to hide, and push back against it at work and in your daily life.

The definitive Economist guide to the world of economics

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, offering a roadmap for teachers, parents, and students to navigate this exciting new world.

A guilt-free guide for readers who may have already made money mistakes and are looking for a way to improve their financial outlook.

The New York Times bestseller by business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions — the Federal Reserve — to show how its policies over the past ten years have accelerated income inequality and put our country’s economic stability at risk.

In februari wordt Mohamed Ouaamari voor het eerst vader. Hij wil dat alles beter wordt voor haar, anders en beter.

En dus wil hij haar financiële geletterdheid meegeven, wat hij nooit kreeg.

Bij de geboorte opent hij een beleggingsrekening voor haar, en geeft hij iedereen inzage in hoe hij elke maand 150 euro belegt.

Hoe kan je het beste sparen voor je kinderen?

Dat is een universeel idee, waarnaar Mohamed onderzoek doet, met een islamitische saus erover.