This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Translation of the author's Business plan op 1 A4.

In this straight-talking guide to the real world of work, discover over 120 irreverent, unusual but always useful insights for anyone who wants to reach their career goals and be better at what they do. Full of genuinely helpful advice that everyone wishes they'd been given on their first day.

This book provides an introduction to systems psychodynamic theory and its application to organisational consultancy, research and training, outlining systems dynamics methods and their historical and theoretical developments.

Now in a fully revised and updated third edition, Managing People in Sport Organizations is a comprehensive introduction to the theory and practice of managing people within a strategic framework.

This concise and clear book provides actionable solutions to every manager’s and leader’s newest problem: How to work effectively with Gen Z employees.

Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work

As an economist, a lot of our decisions can be boiled down to a simple question: Am I getting a good deal?

Professor Corinne Low introduces us to a radical new framework: treating women as economic agents who can maximise their personal 'profit' in the same way that a business makes money.

Low's groundbreaking research interrogates the economics of women's lives, showing how our most significant decisions are shaped by overlooked internal and external factors. She shines n...

A hugely entertaining exploration of unintentional world-changing discoveries in science, for fans of ELEMENTAL and HUMANS: A BRIEF HISTORY OF HOW WE F*CKED IT ALL UP.

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.