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Resultaten (582)
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I've Been Thinking
2024 || Hardcover || Daniel C. Dennett || Van Ditmar Boeken B.V.
Praise for Daniel C. Dennett"Dennett is the mild-mannered super wizard of philosophical brainstorms."
-- 3: AM Magazine"There seems to be no stopping Daniel Dennett. In academic circles, he has long been recognized as a leading figure. He has played a major role in integrating philosophy of mind with cognitive science, and his ideas have been widely discussed for decades...It is no accident that [he] has gained such a wide readership. He is always fun to read. He has few equals at explaining c...
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...
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Business Analytics
Solving Business Problems With R
2024 || Paperback || Arul Mishra e.a. || SAGE
Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.
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Fundraising
Principles and Practice
2024 || Paperback || Michael J. Worth || SAGE
A comprehensive and current introduction to key topics in fundraising that balances theory and practice.
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Hit Makers
How to Succeed in an Age of Distraction
2024 || Paperback || Derek Thompson || Penguin LLC US
NATIONAL BESTSELLER
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power...
The Mindfulness Habit:
Build your calm, day by day
2024 || Paperback || Lisa Wren || Pearson
Build your calm, work with purpose, live your life. A step-by-step mindfulness coaching programme so you can make mindfulness part of your everyday routine and better manage stress, anxiety and insecurity. The Mindfulness Habit provides an 8-week, peer reviewed mindfulness course alternating with chapters that tackle practical workplace challenges in a relatable and compassionate way.
Topics include working with uncertainty and insecurity; stress and burnout; anxiety; switching off from work,...
Speak Out, Listen Up
2024 || Paperback || Megan Reitz e.a. || Pearson
Speak Out, Listen Up helps you to navigate power differences and speak up with confidence in a way that you will be heard. But it’s no good speaking up if there isn’t anyone listening, so we also help you to understand how your power enables others to speak up and how it might silence them. Previous edition shortlisted for CMI Management Book of the Year 2020.
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The Spider Network
The Wild Story of a Maths Genius and One of the Greatest Scams in Financial History
2024 || Paperback || David Enrich || Ebury Publishing
`Will snare you in its web of deceit ... A brilliant investigative expose' - Harlan Coben, bestselling thriller author
`Reads like a fast-paced John le Carre thriller, and never lets up' - New York Times book review
The Spider Network is the almost-unbelievable and darkly entertaining inside account of the Libor scandal - one of the biggest, farthest-reaching financial scams since the global financial crisis - written by the only journalist with access to Tom Hayes before he was ...
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Your Face Belongs to Us
The Secretive Startup Dismantling Your Privacy
2024 || Paperback || Kashmir Hill || Simon & Schuster
A thrilling investigation into the secret world of facial recognition technology from an award-winning journalist