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Resultaten (1602)
International Marketing / 4th Edition
2020 || Paperback || Pervez Ghauri e.a. || McGraw-Hill
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover:*The importance of international marketing to creating growth and value*The management practices of companies, large and small, seeking ma...
Public Finance / 10th Global Edition
2014 || Paperback || Harvey Rosen e.a. || McGraw-Hill
Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.
While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...
The 4-Hour Work Week
Escape the 9-5, Live Anywhere and Join the New Rich
2024 || Paperback || Timothy Ferriss || Van Ditmar Boeken B.V.
How to reconstruct your life? Whether your dream is experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book teaches you how to double your income, and how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want.
Other Minds
The Octopus and the Evolution of Intelligent Life
2024 || Paperback || Peter Godfrey-Smith || Van Ditmar Boeken B.V.
BBC R4 Book of the Week ‘Brilliant’ Guardian ‘Fascinating and often delightful’ The Times What if intelligent life on Earth evolved not once, but twice? The octopus is the closest we will come to meeting an intelligent alien. What can we learn from the encounter?
The Trials of Life
A Natural History of Animal Behaviour
2024 || Paperback || David Attenborough || Van Ditmar Boeken B.V.
The third and final updated edition of David Attenborough’s classic Life trilogy. Life on Earth covered evolution, Living Planet , ecology, and now The Trials of Life tackles ethology, the study of how animals behave.
Tourism, Hospitality and Digital Transformation
Strategic Management Aspects
2025 || Paperback || Kayhan (Sheffield Hallam University Tajeddini e.a. || Routledge
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.
The book illus...
Sales Management
Analysis and Decision Making
2019 || Paperback || Thomas N. Ingram e.a. || Taylor & Francis
This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.
Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...
Misbehaving - The Making of Behavioral Economics
The Making of Behavioral Economics
2019 || Paperback || Richard H. Thaler || Norton & Company
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...
Global Capitalism
2024 || Paperback || Jeffry A. (Columbia University) Frieden || WW Norton & Co
“Magisterial history... one of the most comprehensive histories of modern capitalism yet written.”—Michael Hirsh, The New York Times Book Review
