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Resultaten (1517)
morgen verzonden
The Invisible Universe
Why There’s More to Reality than Meets the Eye
2024 || Paperback || Matthew Bothwell || Van Ditmar Boeken B.V.
A guide to the 99% of the Universe our eyes can’t see from a dazzling new voice in popular science
Advertising Media Planning / 5th edition
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...
The Mindset of Success
From Good Manager to Great Leader
2025 || Paperback || Jo Owen || Kogan Page
Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.
Sprint
How to Solve Big Problems and Test New Ideas in Just 5 Days
2025 || Paperback || Jake Knapp e.a. || Simon & Schuster Nederland B.V.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire wa...
morgen verzonden
Work Rules!
Insights from Inside Google That Will Transform How You Live and Lead
2024 || Paperback || Laszlo Bock || John Murray Press
From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.
morgen verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
morgen verzonden
A Step-By-Step Introduction to Statistics for Business
2018 || Paperback || Richard N Landers || SAGE
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
morgen verzonden
Performance Management Systems
An Experiential Approach
2021 || Paperback || Arup Varma e.a. || SAGE
An experiential and skills-building approach, exploring the realities and complexities of performance management. Cross-cultural cases, review questions and exercises provide students with the practical skills they need to understand how performance management links to business results.
morgen verzonden
Reflexive Leadership
Organising in an imperfect world
2021 || Paperback || Mats Alvesson e.a. || SAGE
Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.
morgen verzonden
Marketing Ethics & Society
2021 || Paperback || Lynne Eagle e.a. || SAGE
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
