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Resultaten (1609)
morgen verzonden
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Accounting: What the Numbers Mean ISE
2024 || Paperback || David Marshall e.a. || McGraw-Hill Education
morgen verzonden
Corporate Finance / 6th Global Edition
2023 || Paperback || Jonathan Berk e.a. || Pearson
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can "practice finance to learn finance" by solving problems like those faced by today's professionals.
The 6th Edition features the latest research, data, events and technologies to help ...
International Business / 6th Global Edition
The New Realities
2025 || Paperback || S. Tamer Cavusgil e.a. || Pearson
International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.
This includes the competitive job market; and diver...
Marketing Management / 17th Edition
2025 || Paperback || Philip Kotler e.a. || Pearson
An Introduction to Decision Theory
2017 || Paperback || Martin Peterson || Cambridge University Press
An essential introduction to all aspects of decision theory, with new and updated discussions, examples, and exercises. Philosophy students and others will benefit from accessible chapters covering utility theory, risk, Bayesianism, game theory and more. The book is clearly written in non-technical language and includes a glossary of key terms.
Economics
2024 || Paperback || Paul Krugman e.a. || Macmillan Learning
Practical Strategies for Technical Communication / 5th edition
2025 || Paperback || Mike Markel e.a. || Macmillan Learning
morgen verzonden
New Venture Creation / 3rd edition
2023 || Paperback || Paul Burns || Bloomsbury Publishing
Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...
morgen verzonden
Effective Leadership
Theory, Cases, and Applications
2013 || Paperback || Ronald H. Humphrey || SAGE
'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane