Linguistics is a comprehensive crosslinguistic introduction to the study of language, and is ideal for students with no background in linguistics. A comprehensive introduction to the study of language, set apart by its inclusion of cross-linguistic data from over 80 different spoken and signed languages. Explores how language works by examining discourse, sentence-structure, meaning, words, and sounds. Introduces psycholinguistic and sociolinguistic issues, including language acquisition, neu...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Second Edition of Enterprise Risk Management: From Incentives to Controls clearly puts this discipline ...

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensi...

Psychopathology has been designed to provide students with a comprehensive coverage of both psychopathology and clinical practice, including extensive treatment techniques for a range of mental health issues.

Veterinary Embryology, 2nd Edition, has been updated to reflect the many changes that have developed in the field; the text has been fully revised and expanded and is now in full colour and many pedagogical features and a companion website have been developed.

Philosophical Writing: An Introduction, 4th Edition, features numerous updates and revisions to A. P. Martinich’s best-selling text that instructs beginning philosophy students on how to craft a well-written philosophical essay.

Features an entirely new chapter on how to read a philosophical essay, new sections on quantification and modality, and rhetoric in philosophical writing, as well as more updated essay examplesIncludes many new essay examples and an accompanying website with further...

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

The fully updated new edition of the essential single-volume reference, covering the full fields of linguistics and phonetics

Now in its seventh edition, A Dictionary of Linguistics and Phonetics remains the definitive resource work for students of linguistics and phonetics. Originally created by David Crystal and revised for the new seventh edition with Alan C. L. Yu, this dictionary features a wealth of new entries by a team of experts in phonetics, phonology, syntax, semantics, sociolingui...