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Wiley (440)
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
The Five Practices of Exemplary Leadership / 2nd edition
2011 || Paperback || James M. Kouzes e.a. || Wiley
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership. Ideal for orienting readers to The Five Practices of Exemplary Leadership® model at the beginning of a workshop or coaching session or prior to administering the LPI® assessment, the article contains two case studies, a short descriptions of The Five Practices, a section on "Learning to Lead", and background information on ...
Introduction to Thermal Systems Engineering / 1st edition
Thermodynamics, Fluid Mechanics, and Heat Transfer
2003 || Hardcover || Michael J. Moran e.a. || Wiley
From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...
The Data Model Resource Book
A Library of Universal Data Models by Industry Types v. 2
2001 || Paperback || Len Silverston || Wiley
This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data ...
Corporate Social Responsibility / 1st edition
Doing the Most Good for Your Company and Your Cause
2005 || Hardcover || Philip Kotler e.a. || Wiley
In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...
Packaging Design
Successful Product Branding From Concept to Shelf
2013 || Paperback || Marianne R. Klimchuk e.a. || Wiley
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...
Introduction to International Economics / 3rd edition
2012 || Paperback || Dominick Salvatore || Wiley
Introduction to International Economics by Dominick Salvatore offers a clear presentation of today's global economy while explaining the workings of the world economy, the major benefits it provides to both people and nations, and the most serious challenges it faces. The text is filled with more than 85 current and relevant case studies and business examples, represented in every chapter. By using real-world data, Salvatore makes international economics applicable to all.
Salvatore introduce...
Stories that Move Mountains / 1st edition
Storytelling and Visual Design for Persuasive Presentations
2022 || Paperback || M Sykes e.a. || Wiley
Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...
Bioinformatics and Functional Genomics / 3rd edition
2015 || Hardcover || Jonathan Pevsner || Wiley
The bestselling introduction to bioinformatics and genomics - now in its third edition Widely received in its previous editions, Bioinformatics and Functional Genomics offers the most broad-based introduction to this explosive new discipline. Now in a thoroughly updated and expanded third edition, it continues to be the go-to source for students and professionals involved in biomedical research. This book provides up-to-the-minute coverage of the fields of bioinformatics and genomics.
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