The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

Handbook of Veterinary Pharmacology is a clear and concise guide to pharmacology concepts and commonly used veterinary drugs. Providing a succinct overview of veterinary pharmacology, this book presents information in a user-friendly outline format to allow quick access to practical drug information. With chapters covering the basic principles, specific drugs, interactions, and legal considerations, Handbook of Veterinary Pharmacology offers up-to-date information on basic and clinical veteri...

Activities and reproducible formative assessments to match your current instructional goals "The Formative Assessment Handbook is a great addition to any teacher's library. This book fills in the background behind assessments and how to craft assessments toward student learning. For any teacher or new teacher, this book will be a great resource to improve their work with students."

-- Dr. Kyle Dresback, Regional Superintendent for Secondary and Alternative Schools, Former President - Flo...

Philosophical Writing helps students to think clearly and analytically, improve their essay-writing skills, and present their knowledge and thoughts in a precise and coherent manner. Acclaimed for its accessible, highly practical approach, this bestselling textbook emphasizes what students should do in crafting a philosophical essay, as well as other types of essays that analyze concepts across a variety of disciplines. Tracing the evolution of a good philosophical essay from the draft stage ...

The education of the real estate professional is changing and aligning itself more closely with the world of business. This book takes a new approach to property appraisal by exploring the pricing mechanism in this changing context. It: develops the notion of the pricing mechanism in relation to property covers practical issues of comparison and the real problems in applying valuation theory explores calculations - including social and environmental worth - ignored in other texts As real esta...

Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...

Principles of Veterinary Parasitology Principles of Veterinary Parasitology is a student-friendly introduction to veterinary parasitology. Written primarily to meet the immediate needs of veterinary students, this textbook outlines the essential parasitological knowledge needed to underpin clinical practice. Conceptual relationships between parasitic organisms, their biology and the diseases they cause are clearly illustrated.

Help boxes and practical tips are included throughout alongside a ...

This beautifully illustrated textbook provides a clear guide to the tools and techniques of genetic engineering, gene cloning and molecular biology. All aspects of genetic engineering in the post-genomic era are covered, beginning with the basics of DNA structure and DNA metabolism. Using an example-driven approach, the fundamentals of creating mutations in DNA, cloning in bacteria, yeast, plants and animals are all clearly presented.

Strong emphasis is placed on the latest, post genomic tech...

Essentials of Ecology, 4th Edition presents introductory ecology in an accessible, state-of-the-art format designed to cultivate the novice student's understanding of and fascination with the natural world. In a concise, engaging style, this text outlines the essential principles of ecology from the theoretical fundamentals to their practical applications. Full color artwork, simple pedagogical features and a wide range of carefully-chosen examples make this book an ideal introduction to ecol...

Provides an excellent introductory text for students on the principles and methods of statistical analysis in the life sciences, helping them choose and analyse statistical tests for their own problems and present their findings.