Philosophical Writing helps students to think clearly and analytically, improve their essay-writing skills, and present their knowledge and thoughts in a precise and coherent manner. Acclaimed for its accessible, highly practical approach, this bestselling textbook emphasizes what students should do in crafting a philosophical essay, as well as other types of essays that analyze concepts across a variety of disciplines. Tracing the evolution of a good philosophical essay from the draft stage ...

The fully updated, new edition of the bestselling introduction to phonetics and phonology The Sounds of Language presents a comprehensive introduction to both the physical and cognitive aspects of speech sounds. Assuming no prior knowledge of phonetics or phonology, this student-friendly textbook clearly explains fundamental concepts and theories, describes key phonetic and phonological phenomena, explores the history and intersection of the two fields, offers practical advice on collecting a...

An insightful and easy-to-follow introduction to the defining business sustainability issues of our generation Describing sustainable business from the perspective of management, Nada R. Sanders and John D. Wood explain how and why increased consumer and regulatory pressure for sustainable performance is driving changes in core business functions, legal frameworks, metrics, reporting, and more.

Clear and accessible chapters offer comprehensive, well-balanced coverage of key concepts in social...

Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...

THE GUIDE TO GREAT VIDEO GAME DESIGN Want to learn how to design cutting edge video games? Need advice on how to improve your current game design? Then get ready to Level Up! Scott Rogers, the video game designer behind hits such as Pac-Man World, God of War(TM), the Maximo Series and SpongeBob SquarePants, shares his years of knowledge and experience with you on how to make video games great. Learn how to:

- Design what gamers want

- Write compelling narrative and lore

- Build...