The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.

Written in a crisp and approachable style, Games and Information uses simple modeling techniques and straightforward explanations to provide students with an understanding of game theory and information economics. * Written for introductory courses seeking a little rigor.

This book lays out the concepts necessary to understand how a computer works. For reasons of clarity, the authors have deliberately chosen examples that apply to machines from all eras, without having to water down the contents of the book. This choice helps to show how techniques, concepts and performances have evolved since the first computers.

The book is divided into five parts. The first four, which are of increasing difficulty, are the core of the book: “Elements of a Basic Architectu...

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...

Widely used across industrial and manufacturing automation, Programmable Logic Controllers (PLCs) perform a broad range of electromechanical tasks with multiple input and output arrangements, designed specifically to cope in severe environmental conditions such as automotive and chemical plants. Programmable Logic Controllers: A Practical Approach using CoDeSys is a hands-on guide to rapidly gain proficiency in the development and operation of PLCs based on the IEC 61131-3 standard. Using the...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...

The leading veterinary histology text returns with a fully updated sixth edition. Written in a concise, easy-to-understand that's a pleasure to read, this new edition continues the student-friendly tradition originated by Dr. Dellman, presenting the basics of histology including cytology and microscopic anatomy.

The Sixth Edition focuses on the most current knowledge of cell, tissue and organ structure and function. All information has been fully revised and updated by the authors, both exper...

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...