In this book, the authors draw upon their extensive experience in small and medium sized organizations to provide a ‘practical and application-oriented path’ to address the many challenges in the world of IT service management. Their approach is based upon the FitSM framework, distinguishing 82 concise requirements. It draws upon the ISO/IEC 20000 standard and the COBIT and ITIL frameworks. These requirements help organizations see through the details into what is important.

The authorâ€...

In today's dynamic business landscape, relying solely on traditional marketing strategies is no longer sufficient to drive the success of your products or services. In the information age, where information is readily available, and brand promises can be validated instantly, the pace of change has accelerated, introducing increased uncertainty in purchasing decisions. In this environment, a paradigm shift is necessary in how you engage with your clients. Vision, adept branding communicated th...