Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package....

'What we all need,' said Larry, 'is sunshine... a country where we can grow.' 'Yes, dear, that would be nice,' agreed Mother, not really listening. 'I had a letter from George this morning - he says Corfu's wonderful. Why don't we pack up and go to Greece?' 'Very well, dear, if you like,' said Mother unguardedly.

What makes a house truly beautiful? Why are many new houses so ugly? Why do we argue so bitterly about sofas and pictures - and can differences of taste ever be satisfactorily resolved? This book explores one of our most intense but often hidden love affairs: with our houses and their furnishings.

A short and accessible analysis of the mental processes at work in the struggle to get to sleep, combining pop culture and historical anecdotes in its mythbusting pursuit of the answers behind insomnia.