The third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

Why do people study religion? How have they studied it in the past? How do we study religion today? Is the academic study of religion the same as religious education? These and many other questions are addressed in this engaging introduction to the discipline of religious studies. Topics include:Definitions of religionPerspectives in the study and teaching of religionHow religion began to be studied: Traditional perspectives—philosophical and theologicalHow people experience religion: Persp...

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business...

This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices fo...

Completely updated and rewritten, with 150 new figures Genomes from a wide variety of organisms included, from viruses to humans Techniques fully integrated into the text, including those investigating the genome, transcriptome, and proteome Coverage of expression, regulation, and evolution is on a genomic scale Short answer questions and in-depth problems at the end of each chapter Same structure as Genomes 3 but streamlined

This book introduces pharmacokinetic concepts to beginners to help them understand the absorption, distribution, metabolism and excretion of drugs. After a basic introduction to pharmacokinetics and its related fields, the book introduces readers to quantitative pharmacokinetic relations and the interplay between pharmacokinetic parameters.

Alcohol, Crime and Public Health explores the issue of drinking in the criminal justice system, providing an overview of the topic from both a criminal justice and public health perspective.

Create physically realistic 3D Graphics environments with this introduction to the ideas and techniques behind the process. Author David H. Eberly includes simulations to introduce the key problems involved and then gradually reveals the mathematical and physical concepts needed to solve them.

He then describes all the algorithmic foundations and uses code examples and working source code to show how they are implemented, culminating in a large collection of physical simulations. The book tac...

For many students with no science background, environmental geology may be one of the only science courses they ever take. Living With Earth: An Introduction to Environmental Geology is ideal for those students, fostering a better understanding of how they interact with Earth and how their actions can affect Earth's environmental health. The informal, reader-friendly presentation is organized around a few unifying perspectives: how the various Earth systems interact with one another; how Eart...