Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, the book gives a thorough overview of the people and organisations involved in the process. Fully revised and updated for an eighth edition, The Public Policy Process provides: Clear exploration, using many illustrations, of how policy is made and implemented; ...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Chapter dedicated to the history of development economics thought, which is integral to a student fully understanding the evolution of development economics (and which is absent from most other texts) // Authored by two of the biggest names in development economics globally. // Includes extensive discussions on data and studies using the randomized control trial approach, which is widely used in development research nowadays // Each chapter contains "take-home messages"; boxes; "concepts seen...

Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

Fully updated throughout to include recent themes and events such as the 2020 election and 2021 Presidential inauguration, providing students with a current overview of US politics and society. Chapters on geography, women and minorities, and the media have been comprehensively revised to incorporate more information on such themes as environmental legislation, the LGBTQ+ community, social media and people, key themes in the study of American culture and society today, ensuring students get a...

This monograph presents a novel typology of relational and territorial perspectives on legitimacy and identity. This typology is then applied to two different political and historical contexts, namely the trajectories of the metropolitan region Amsterdam in the Netherlands and the metropolitan region Ruhr in Germany. The historical discussion spans 500 years, providing valuable depth to the study.

Taken as a whole, the book provides a new perspective within the territorial-relational dichotom...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.