Colloquial Arabic of Egypt provides a step-by-step course in spoken Egyptian Arabic – the most widely understood dialect in the Arab world. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Egyptian Arabic in a broad range of situations. No prior knowledge of the language is required.

Key features include: Arabic in romanization form throughout, with optional Arabic ...

The first two editions of Concise Chemical Thermodynamics proved to be a very popular introduction to a subject many undergraduate students perceive to be difficult due to the underlying mathematics. With its concise explanations and clear examples, the text has for the past 40 years clarified for countless students one of the most complicated branches of science. Following in the tradition of its predecessors, this Third Edition continues to offer a practical, example-based exploration of a ...

This multidisciplinary text is an essential introduction to leadership in health care, combining the underpinning theory with a practical approach to help you come to decisions and solutions in everyday practice. * Written in an accessible and easy to understand style by an international team of practitioners who will engage, inspire and empower you to really make a difference in practice * Evidence based and with a focus on patient care and service delivery to ensure best practice * Includes...

This second edition of Human Factors Methods: A Practical Guide for Engineering and Design now presents 107 design and evaluation methods as well as numerous refinements to those that featured in the original. The book has been carefully designed to act as an ergonomics methods manual, aiding both students and practitioners. The eleven sections represent the different categories of ergonomics methods and techniques that can be used in the evaluation and design process.

Offering a 'how-to' tex...

Water has become one of the most important issues of our time intertwined with global warming and population expansion. The management of water supplies and the conservation of water resources remains one of the most challenging yet exciting issues of our time. Water and wastewater treatment technologies are constantly evolving creating an increasingly sustainable industry that is one of the world's largest and most interdisciplinary sectors, employing chemists, microbiologists, botanists, zo...

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy.

These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accoun...

Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement.

In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed c...

Examines the increasingly controversial role of individual differences in predicting and determining behaviour at work.

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

Human Memory, 4th edition, provides a comprehensive overview of research and theory on human memory. Written in an engaging style, the book is divided into three sections, providing an accessible introduction to the application and assessment of memory theory. Beginning with the history of memory, the first section explores basic methodology and neuroscience.

The second section examines the key topics of memory such as the sensory registers, mechanisms of forgetting and short-term, nondeclara...