Revised and updated throughout, the new edition of Discourse Analysis provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

How to Use SPSS® is designed with the novice computer user in mind and for people who have no previous experience using SPSS. Each chapter is divided into short sections that describe the statistic being used, important underlying assumptions, and how to interpret the results and express them in a research report.

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Now in its fifth edition, The Historian’s Toolbox is designed to help students become skilled in the intellectual process and craft of history, offering an overview of the field and techniques for reading and writing about history.

Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Introducing Human Geographies is a ‘travel guide’ into the academic subject of human geography and the things that it studies. The coverage of the new edition has been thoroughly refreshed to reflect and engage with the contemporary nature and direction of human geography. This updated and much extended fourth edition includes a diverse range of authors and topics from across the globe, with a completely revised set of contributions reflecting contemporary concerns in human geography.

Pre...

This second edition presents the principles and components that underlie signaling processes. Intended for undergraduate and graduate students, the book aims to develop a broad conceptual framework through which students can make sense of the myriad pathways used by the cells to communicate.

Cell Signaling provides undergraduate and graduate students with the conceptual tools needed to make sense of the dizzying array of pathways that cells use to detect, process, and respond to signals from ...

This fully revised and updated second edition is an essential introduction to inferential statistics. It is the first introductory statistics text to use an estimation approach from the start and also to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. The estimation approach, with meta-analysis (“the new statistics”), is exactly what’s needed for Open Science.

Key features of this new edition include:Even grea...