eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...

Human Resources for the Non-HR Manager gives every manager, regardless of their functional role, access to cutting-edge research and evidence-based recommendations so they can approach their people management responsibilities with confidence. Day-to-day people management is increasingly the responsibility of front-line managers, not HR professionals. But managers are often poorly prepared for these responsibilities; they receive little training (and sometimes have little interest!) in HR.

Peo...

Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...

This monograph presents a novel typology of relational and territorial perspectives on legitimacy and identity. This typology is then applied to two different political and historical contexts, namely the trajectories of the metropolitan region Amsterdam in the Netherlands and the metropolitan region Ruhr in Germany. The historical discussion spans 500 years, providing valuable depth to the study.

Taken as a whole, the book provides a new perspective within the territorial-relational dichotom...

Contests the association of care with women as empirically and historically inaccurate, as well as politically unwise. Tronto presents care as one of the central activites of human life and illustrates the ways in which society degrades the importance of caring in order to maintain the power of those who are privileged.

This book provides a comprehensive introduction to both traditional learning theory and the newest international research into learning processes, while at the same time being an innovative contribution to a new and more holistic understanding of learning, including discussion on school-based learning, e-learning, workplace learning and educational politics.

Using the notion of "Realdesign", as a parallel to Realpolitik, the authors aim to highlight political, social and methodological obstacles when designers turn to design thinking, participation and "living labs", with the hope of changing the world for the better.

How can you effectively motivate young people to engage with foreign language learning?How can young people engage with new ideas and cultural experiences within and outside the classroom?The new and fully revised edition of A Practical Guide to Teaching Foreign Languages in the Secondary School offers straightforward advice and inspiration for training teachers, newly qualified teachers (NQTs) and teachers in their early professional development. Offering a wide range of strategies for succe...

Research Methods for Operations and Supply Chain Management, third edition, is a toolkit of research approaches primarily for advanced students and beginner researchers, but also a reference book for any researcher in operations and supply chain management (OSCM). Many students begin their careers in research limited by the one or few approaches taken by their department. The concise, accessible overviews found here equip them with an understanding of a variety of methods and how to use them,...

In this classic work David Bohm, writing clearly and without technical jargon, develops a theory of quantum physics which treats the totality of existence as an unbroken whole.