Colloquial Arabic of Egypt provides a step-by-step course in spoken Egyptian Arabic – the most widely understood dialect in the Arab world. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Egyptian Arabic in a broad range of situations. No prior knowledge of the language is required.

Key features include: Arabic in romanization form throughout, with optional Arabic ...

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include:assessments of how individual member states affect the integration process and bring diversity to European business;new material on the links between Europe and the World's other main regions, including emerging economies;new case studies on topics such as the rise of the BRICs, the energy crisis, enl...

Introducing Global Englishes provides a comprehensive overview of notions central to the fields of World Englishes, English as a Lingua Franca, and English as an International Language. The book aims to increase students' awareness of the current sociolinguistic uses of the English language and also explains key concepts connected to the historical and contemporary spread of English; explores the social, economic, educational, and political implications of the rise of English as a world langu...

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

This new edition includes:New content on: new audio -visual technolo...

As its name implies, the aim of Systems Design and Engineering: Facilitating Multidisciplinary Development Projects is to help systems engineers develop the skills and thought processes needed to successfully develop and implement engineered systems. Such expertise typically does not come through study but from action, hard work, and cooperation. To that end, the authors have chosen a "hands-on" approach for presenting material rather than concentrating on theory, as so often is the case in a...

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...

The Routledge Companion to Intelligence Studies provides a broad overview of the growing field of intelligence studies. The recent growth of interest in intelligence and security studies has led to an increased demand for popular depictions of intelligence and reference works to explain the architecture and underpinnings of intelligence activity. Divided into five comprehensive sections, this Companion provides a strong survey of the cutting-edge research in the field of intelligence studies:...

Now in its third edition Poetry: The Basics remains an engaging exploration of the world of poetry. Drawing on examples ranging from Chaucer to children's rhymes, Cole Porter to Carol Ann Duffy, and from around the English-speaking world, it shows how any reader can understand and gain more pleasure from poetry. Exploring poetry’s relationship to everyday language and introducing major genres and technical aspects in an accessible way, it is a clear introduction to how different types of po...

Cell Membranes offers a solid foundation for understanding the structure and function of biological membranes. The book explores the composition and dynamics of cell membranes—discussing the molecular and biological diversity of its lipid and protein components and how the combinatorial richness of both components explains the chemical, mechanical, and self-renewing properties of cell membranes. Cell Membranes is a valuable resource for advanced undergraduate students, graduate students, an...

Since the turn of the century much has happened in politics, governments, spying, technology, global business, mobile communications, and global competition on national and corporate levels. These sweeping changes have nearly annihilated privacy anywhere in the world and have also affected how global information warfare is waged and what must be done to counter its attacks.

In light of increased attacks since 2002, Global Information Warfare: The New Digital Battlefield, Second Edition provid...