This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.

Goldratt's Rules of Flow is the book that the great Eli Goldratt, author of The Goal, wanted to write about his later developments in the field of project management. As he passed away before accomplishing it, his daughter, Efrat Goldratt, a brilliant author in her own right had picked up the mantle.

This new edition of the seminal textbook The Economics of Urban Transportation incorporates the latest research affecting the design, implementation, pricing, and control of transport systems in towns and cities.

This innovative text applies a systems theory perspective to strategic human resource management, drawing particularly on the Viable Systems Model and soft systems methodology. This text will be suitable for upper-level undergraduate, postgraduate and MBA stdents of strategic HRM, HRM and strategic management.

Relational Team Coaching is a state-of-the-art reference book detailing what makes team coaching effective, with a focus on being able to work at a relational level within the here and now, about what is going on in the present in the team and between the team and the coach.

Heroic Leadership is a celebration of our greatest heroes, from well-known legends to unsung heroes who transform our world quietly behind the scenes. Now in its second edition, it offers a compelling conceptual framework for understanding heroism and heroic leadership, drawing from theories of great leadership and heroic action.

This book provides a comprehensive demonstration of risk analysis as a distinct science covering risk understanding, assessment, perception, communication, management, governance, and policy. It presents and discusses the key pillars of this science, and provides guidance on how to conduct high-quality risk analysis.

This book focuses on the contested nature and competing narratives of food system transformations, despite it being widely acknowledged that changes are essential for the safeguarding of human and planetary health and well-being.

Written by best-selling author and global thought leader Peter Hawkins, Beauty in Leadership and Coaching explores how leaders and coaches can contribute to the urgent task to transform human consciousness to address the great inter-connected challenges of our times.