An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

Test Development and Validation by Gary Skaggs frameworks for test development and validation, and guidance for developing tests in straightforward language in one core text. Covering the changes in testing, technical development of tests and determining validity of tests, this book offers clear explanations within a real-world context.

A new mainstream textbook on primary English for those training to teach in primary education, carefully written to be relevant for the changing education landscape of the next few years.

Supported with practical examples, case studies and resources exploring effective practice, Teaching Secondary Music covers the key concepts and approaches which underpin good practice in secondary music education.

Using historical evidence and interviews with high-profile decision-makers in Education, this book analyses education policy in England and Wales since the Second World War.

A unique textbook on urban geography, taking a global perspective with a through theoretical grounding and an extensive and diverse range of case studies.

A practical introduction to the process of designing, doing and writing up research with children and young people.