An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

Test Development and Validation by Gary Skaggs frameworks for test development and validation, and guidance for developing tests in straightforward language in one core text. Covering the changes in testing, technical development of tests and determining validity of tests, this book offers clear explanations within a real-world context.

Using vignettes focused on engagement, leadership, implementation frameworks, and collaborative learning, the authors demonstrate how to uncover and remedy inequities.

Criminological Theory: The Essentials, Fourth Edition is a brief yet comprehensive overview of the major concepts and perspectives of the key theories in the evolution of criminology. The new edition has been thoroughly updated with the latest theoretical extensions and empirical research, with links made to specific theories and recent events.

Designed to be used by any teacher and with any curriculum, from elementary through post-secondary, Real Talk will change your teaching and develop persistent, optimistic students who feel a sense of belonging.

Women, Crime, and Justice: Core Concepts, provides a complete and concise view gendered issues and the connection to the criminal justice, including victimization, criminalization, and work within the system.

A new mainstream textbook on primary English for those training to teach in primary education, carefully written to be relevant for the changing education landscape of the next few years.