Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

Introduction to Cyber Politics and Policy is a comprehensive introductory textbook for cyber politics and security courses that bridges the gaps between the intricacies of technology and the theories of political science.

Understanding Racism systematically examines the theories and theorists that have contributed the most to our contemporary understanding of racism in its various forms—making it easier for students to understand the multiple dynamics of how racism operates.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

Introducing mixed methods alongside basic research theory and principles, this text fully integrates mixed methods into the research methods foundation, providing a straightforward introduction to the topic.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.

An invaluable step-by-step, pedagogically engaging guide to data management in R for social science researchers. This book shows students how to recode and document data, as well as how to combine data from different sources, or import from statistical packages other than R.