Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.

John Costello and a team of palliative care specialists take a patient-centred approach to discussing palliative and end of life care across a range of diseases and illnesses.

Part of the Revisiting the Classic Studies series, this book traces 14 ground-breaking studies by researchers such as Hans Eysenck, Raymond Cattell, Ernest Tupes and Raymond Christal to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

This book supports trainee and beginning teachers to understand what 'mastery' is and how to effectively integrate it into class teaching. It explores how 'mastery' is viewed and supported in other countries and encourages a critical examination of this topical theme.

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

The Sixth Edition of Making Sense of the Social World offers students an introduction to the variety of social research methods, and helps the reader to understand research in their roles as consumers and novice producers of social science.