Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Circulation and Urbanization is a foundational investigation into the history of the urban. Moving beyond both canonical and empirical portrayals, the book approaches the urban through a genealogy of circulation – a concept central to Western political thought and its modes of spatial planning. Locating architectural knowledge in a wider network of political history, legal theory, geography, sociology and critical theory, and drawing on maritime, territorial and colonial histories, Adams co...

This resource explores how mindfulness can improve teaching and learning, and helps students develop 21st century skills including creativity, entrepreneurship, innovation, and communication.

With 75 tasks on full-color pages, this book offers a literacy instruction plan that ensures students benefit from independent effort and engagement.

This book offers clear guidance on how to implement an inclusive approach to the use of technology across a broad range of needs and curriculum themes, linking practical examples with discussion of pedagogical considerations.

This is the ultimate book on what is now an established methodology in teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism.

The Data Gaze is concerned with understanding how data-led, data-driven and data-reliant forms of capitalism pervade organisational and everyday life.

Presenting both human and nonhuman animal research, this text provides an easy-to-read introduction to the psychology of learning.

Psychology and Law: Research and Practice, Second Edition, offers the definitive perspective on the practical application of psychological research to the law.

Inspire a deep and lasting love of science in young students The way students view scientific knowledge is largely dependent on their early experiences with science instruction. With so much attention paid to student performance relative to the rest of the world, it is imperative for science teachers to engage elementary learners in ways that foster prolonged interest, deep conceptual understanding, and success in middle and high school as well as beyond. Combining the latest findings in the...