Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

This exciting seventh edition, now situated in a global context with international examples throughout, has been updated to now cover strategy and planning in the public sector; transparency, accountability and ethics; and non-profit management

First edition published 2010 in series Active learning in sport.

This core and interdisciplinary text aims to provide a broad understanding of the problem of modern trafficking. It will provide an explication of the history of slavery critical to understanding the relationships between past and present forms of trafficking; it also provides contemporary perspectives and theoretical frameworks for the study of modern human trafficking.

Conversations About Group Concept Mapping: Applications, Examples, & Enhancements takes a concise, practice-based approach to concept mapping. After defining the method, demonstrating how to design a project, and providing guidelines to analyse the results, the book then dives into real research exemplars.

Michael Quinn Patton's Facilitating Evaluation: Principles in Practice is the first book of its kind to explain in depth and detail how to facilitate evaluation processes with stakeholders, using the author's own stories of his experiences as an evaluation facilitator.

Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.