This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.

By using a simple, identical format for each case, this text facilitates student learning through comparative review, providing a deeper understanding about the complexity and steps required to achieve nonprofit social innovation.

A student-friendly introduction to the broad field of leisure studies, encouraging students to engage in reflexive analysis of their own common sense understandings of contemporary leisure practices.

Packed with illustrations from the health sciences literature, the book shows students how to design, conduct, review, and use mixed methods research findings. Throughout the book, real-world examples and insights from mixed methods researchers provide unique perspectives on every aspect of mixed methods research.

Putting an emphasis on using in-depth interviews in qualitative research, this book shows readers how to expand the scope of their research

The first textbook to take a comprehensive look at the history, theory and treatment of child and adolescent sexual abuse, this book covers all aspects of child and adolescent sexual abuse from the history, theory and treatment to special issues such as pornography and the Internet. There are also dedicated chapters on assessment, intervention, treatment and prevention.

This book presents an overview of common SPSS commands and contains a collection of more or less independent sections to help readers find the specific information they need.

Designed to teach students the fundamental interviewing tools (e.g., empathy, reflection, summarizing, etc.) that comprise professional clinical contact and can be used in all clinical skills courses and practica across the human services.

A collection of practical articles on best practices in classroom management and assessment by the premier researchers and authors in the US and UK.

Suitable for second year undergraduate students, this book synthesizes important 'theoretical' concerns with the practicalities of youth work through effective use of activities and case studies.