An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.

Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

Part of the SAGE Swifts series, this book examines the changing and competing conceptualizations of the political and the social in the Western European intellectual tradition, in particular, the way in which political thought and its consequences in action have become divorced from social and cultural experience.

In Social Life, the authors highlight, explain, and scrutinize socio-theoretical analyses of contemporary social relations and conditions - put forward by eight modern social theorists - and analyse how these have informed sociological inquiries into people's lives in today's social world.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Focusing particularly on compassionate care, this practical textbook covers all aspects of psychology relevant to nursing and healthcare students.

Using the author's latest research this book emphasises how an educator's investigation of children's perspectives and feelings can actually make teaching more effective for a range of purposes - as well as potentially more fulfilling for the teacher.